First Persona
Name: Malik Perkins
Demographic Information:
- Age: 32
- Gender: Male
- Ethnicity: White
- Occupation: IT Analyst
Job Title: IT Analyst
Goals:
1. To add a pool to our backyard.
2. Travel the country and meet new
people.
Environment: I live in Charlotte, North Carolina in the southern part of the city. I own a house with my wife.
Product Domain Expertise: Technology
Quote: "Make the best of the life you have."
Second Persona
Name: Mark Johnson
Demographic Information:
- Age: 62
- Gender: Male
- Ethnicity: White
- Occupation: Retired
Job Title: Retired
Goals:
1. To help people build houses and give back to the community.
2. Be able to travel across country in an RV.
Environment: I live in a small home in Pineville, North Carolina with my wife and chocolate lab. Our kids are grown and visit when they can.
Product Domain Expertise: Home improvement
Quote: "When in doubt, travel and enjoy life."